Graduating to a Higher Level of Branding
Learning Quest, a state sponsored 529 savings program, was struggling to stand out and generate account openings. The brand was stuck in the sea of marketing sameness prevalent in the financial space. To break free from this, we crafted a vibrant brand platform that sets it apart from competitors, emphasizing the idea that while you can't predict everything your children will do, you can plan for their future with a 529.