Rebranding Kansas City's Essential Hospital
Truman Medical Centers, a century-old healthcare institution in Kansas City, has been known as an essential hospital, but it wasn't fully represented for its caregivers' contributions or its status as an academic medical center. So, after more than a century, it was time for a rebrand. MBB partnered alongside them to reintroduce the organization as University Health.
A Meaningful Rally Cry
At University Health, we deliver Academic Medicine for All. Before unveiling this message to the public, we meticulously designed all the elements required for an internal launch, reiterating to employees the hospital's three fundamental pillars: they teach, heal and care.